Imagine investing in the hospitality and tour industry and one day appearing on the Forbes list of billionaires. This is no fallacy, but the real-life experience of Guilherme Paulus.
He is considered one of the most influential persons in the Brazilian tourism industry, even getting appointed to the Brazilian Tourism council by non-other but the president. He has amassed so much experience and wealth in the sector that his investment decisions tend to have a certain impact on the industry. He first began this journey with little known CVC Brasil Operadora e Agencia de Viagens S.A.
The company began as a travel agency before metamorphosing into a tour mammoth that has a presence in almost all corners of Brazil. In fact, from the numbers Guilherme Paulus shared with aspiring entrepreneurs during the 2017 Top Seller event, it was clear that CVC Brasil Operadora e Agencia de Viagens S.A has a presence in approximately 470 towns and cities across Brazil.
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The company employs the agency and store model to tap into the wide number of local and foreign tourist who wish to visit different parts of Brazil every year, and as of 2017, they were handling approximately 3.8 million clients annually. CVC Brasil Operadora e Agencia de Viagens S.A was also one of the very first firms to embrace internet marketing. Guilherme Paulus has always been big on innovation as he has repeatedly stated that it’s the only way firms can remain relevant to its clients whose tastes are ever evolving. CVC was among the first companies that had an online portal that clients would use to view the services they offered as well as a request for any of these services. They were also able to bring the first cruise ship into Brazil at a time when not much was known around the country about the cruise ship culture. The success of CVC attracted a private equity group that offered over 400 million dollars for 63 percent of the company which Guilherme Paulus agreed to and would see him transfer control to them. He has, however, remained an important figure within CVC as he understands better than anyone what keeps it running profitably.
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