Thanks to Lori Senecal, CP+B has in Place a Management Structure That Will Go beyond Her Departure at the End of the Year

Lori Senecal has led a successful career in advertising in the United States. Having grown up in Canada and even set up a career there, working outside the borders is something that she had never imagined. Today, she is appreciative of the opportunities that came with her moving to the United States. Her best experience in the country has been working alongside one of the industry’s best Chuck Porter at CP&B. Now that she is set to retire from advertising at the end of the year, she can only reminisce about her times there.


Lori Senecal joined the team at CP+B in March 2015 as the Global CEO bringing with her awe-inspiring leadership skills. Her managerial capabilities were what made Chuck Porter consider her for the position. The company needed to grow into a global ad agency, and that is what Lori has achieved so far. She has made remarkable achievements at the firm such as winning a contract with the American Airlines in just a few months into her tenure. It is also notable that no client has left the firm since she joined the team. She also developed a good leadership and managerial structure that will guide the company for years to come. Check out GCReport for more.

Preparing Her Succession

Chuck Porter started working on Lori’s succession immediately she joined the firm to avoid any lapse after her departure. Lori has also been helpful in setting up regional leaders who will take CP+B forward. Danielle Aldrich who served as CP+B Boulder Managing Director presents a bold leader who is never shy to tackle the hardest of situations. She was elevated to head CP+B West as the President. This region comprises of CP+B Los Angeles and CP+B Boulder. Danielle joins the team of other thought leaders as Bamboo Yee of CP+B Beijing and Vinicius Reis of CP+B Miami. Check out Ideamensch to see more.

About Lori Senecal

Lori Senecal has found her niche in marketing and advertising. Her success can be accredited to her background training at McGill University where she attained a Bachelor of Commerce degree in marketing and finance.

Lori Senecal began her career in McCann Erickson in 2003. She rose up the ladder to become President of the firm’s New York branch. She later worked for Kirshenbaum Bond Senecal and Partners holding leadership positions.

See more:

Click here:

Leave a Reply